Isetan Mitsukoshi is holding its MERRY FUTURE CHRISTMAS 2020 campaign until Friday, December 25. 2020 is a year that has changed our daily lives dramatically, so we have put together many different elements to help you enjoy a more special holiday season. Please see below for details on the contents and in-store decorations that we hope to bring joy and happiness this Christmas. The theme is, “hope is born, from you.”
・Bringing Christmas to WFH
Backgrounds for use during remote communication are available to download, adding the spirit of Christmas into your everyday. These can be used freely—not only for video calls with friends, but also during online meetings and more.
・Sustainability in Christmas gift-giving *in-store only
In consideration of sustainability, this year’s gift bags are reusable (gift bags incur a small charge). Additionally, the message cards offered in store are made from synthetic paper using non-wood materials, which is kinder to the environment.
A 3D Santa is also set to appear then and there via AR by accessing a special website via the QR code printed on the card.
Aside from the above, various other content is planned, including original movies and message cards created with avatars. The website is only available in Japanese, however anybody who is interested should check them out.
・Christmas decorations exclusive to Shinjuku store
A MERRY FUTURE neon sign and airily floating, flying trees welcome each visitor to the store. Depending on when you visit, you might get the chance to enjoy a light and music show. In addition, a one-of-a-kind AR experience is waiting when you hover your smartphone over this area.
Christmas trees line the main walkway directly after entering the main entrance. Don’t forget to look up at the ceiling, too!
Illuminations light up the exterior of the west entrance for the first time. The starry sky floating above your head will make Christmas shopping feel more magical.
The basement entrance opens into a world that feels like being surrounded by a MERRY FUTURE starry sky.
A fun experience awaits, enticing visitors to go up and down the stairs again and again.
You can enjoy decorations featuring the Christmas Village characters on the store windows of the main building. There will also be movies, so please start your visit here.