A new shopping style for a new era.
We have created a brand-new space conceptualized as a “guide map for connecting,” inspired by customer feedback such as: not knowing where anything is as department stores are so large, wanting to purchase something but not being able to find what they want, and wanting to avoid spending a long time in store, among others. Customers can find a selection of roughly 1,300 products from about 100 brands in one place, which have been carefully handpicked from each floor of Isetan Shinjuku.
Three points for connecting
・Connecting customers more quickly with our best items
We select the best brands and items for daily use from the entirety of Isetan Shinjuku. Even if you don’t have a particular brand in mind, we offer a chance to find new favorites when you drop by.
・Connecting customers more deeply to a product’s story and background
Here you will discover the products you want to find—not just the products you are looking for. This is because we provide an experience that is not just about purchasing products lined up on a shelf, but that also allows customers to get acquainted with each product’s background and story.
・Connecting customers more extensively with each floor
If you are unsure of where to go in store, we recommend that you make a stop here first. When you find an item you are looking for, we can guide you to the floor that deals with that item in store, giving you more purchasing options.
Regarding the shop name ISETAN Seed -Daily index-
Leaves that change color with the season. Seeds that bring about a beginning and continue into the future. We have captured items one by one, as seeds, which offer the opportunity to get to know Isetan. In a forest filled with a variety of items, the so-called Isetan Shinjuku, our aim is to create a shop where customers can pick seeds that grow into opportunities and connections.
We hope you visit our store during your next trip to Japan.