The Renovated Cosmetics Floor Is Now Open

Isetan Shinjuku Store Main Building 1st Floor, 2nd Floor 


The cosmetics fragrance area at Isetan Shinjuku Store is now open, following major renovations in November 2019. The store now extends to the 1st and 2nd floor of the main building.

A total of about 100 brands are now available on the two floors, with the 1st floor of the main building selling cosmetics and fragrances and the 2nd floor selling skincare and beauty devices, making it a holy land of beauty items.


In addition to the two floors, the “Beauty Apothecary,” a beauty product store, targeted at bringing health to the heart and body is also on the 2nd basement floor of the main building.

Beauty Apothecary desires to “be a personal beauty store for our customers,” and provide top class hair, skin, body, and health products that meet every customer’s needs and worries.

Two other stores, “Beauty Apothecary BY UKA” and “Women Life Clinic Shinjuku,” are also on this floor.